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16 Jan 24

Trend report: The bow aesthetic

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Throughout the recent Christmas period we saw everyone go wild for bows over on Instgram. From Melanie Lissack’s bow laden tree that went viral, to oversized bows on doors, candles, wine glasses and presents. You name it, it had a bow on it! I’m not sure how you feel about trends but I like to think I’m not much of a follower but I covered my tree in bows back in November for a House Beautiful shoot so I’ve clearly been influenced too!

But as I mull about the trends for 2024 I’m left thinking, are bows just for Christmas or are they here to stay?

The Pinterest Trend Report landed in my inbox last week, and they report that ‘bow outfits’ saw a 190% rise in searches and ‘bow aesthetic’ rose by 55% in 2023. So they have predicted that bows will be one of the big trends moving through 2024. And where fashion goes, interiors tend to follow, so whilst we’re going to see bows on our dresses, blouses or accessories, we can expect to see bows being used across the home decor too. And I’m here for it!

Black woman in light blue and green striped shoulder dress with large bow on one shoulder in matching fabric to the dress. Dress comes down to her ankles and she is wearing some blue heels.

The Bernadette. Joselin bow-shoulder striped taffeta dress; Matches.

I don’t think you should ever embrace a trend for the sake of it, but it is fun to see the new ideas people are implementing and it keeps things feeling fresh.  I do love that it is such an accessible trend. We can all tie a bow right? So whether you use a traditional gingham or bright mustard velvet, we can all get on board with very little effort or budget!

If you want to go one step further, here are some of my favourite bow shaped inspired interior ideas…

My roller blind in the kitchen is held in place with a decorative bow. fabrics and wallpaper by Harlequin x Sophie Robinson

 

wooden bobbin armchair with green fabric on a pink and red striped carpet. on the wall there is green striped wallpaper in the same pattern as the seat pad, with a pink wallpaper border with bows on it.

Ribbons Wrap You Up Wallpaper Border by Susie Green at Common Room

 

Tall wooden built in linen cupboard in a dark green with glass doors at the top showing piles of neatly stacked white towels and bedlinen. Drawers at the bottome of the unit have brass bow shaped drawer handles.

Bow Handle; Beata Heuman

 

  1. Velvet Bow, Mustard; Projektityyny
  2. Knot candles, Meri Meri; Smallable.
  3. Bow Drop Earrings; Urban Outfitters.
  4. Noelle Bow Pillow in French Blue; Caitlin Wilson.
  5. Ribbon Runner; Sandy Liang.
  6. Lacey Bows Bath Mat; Urban Outfitters.
  7. Extravagant Bow Dinner Plate, Anna + Nina; Anthropologie. 
  8. Lauda Cardi, Lisa Says Gah.
  9. Oak Turned Candlestick (decorated with a bow); Rowen and Wren.
  10. Bow drawer pull; Etsy UK.
Large poster with white background, red cherries in the centre with red and light blue ribbon prints adorning it. Print has Ma Cherie in bold green type at the bottom.

Vintage Red Bow Poster; Etsy.

 

A wrought iron bed frame in green with a floral cushion and two pillows propped against it. The pillow covers are beautifully hadnmade in a green and oatmeal linen with terractorra gingham lining and bows to attach them.

Handmade pillows; Rosita Studio.

So will you be getting onboard with bows this year? Or are they a design classic that’s always been part of your decorative repertoire anyway?

 

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