Hello!
I’m Sophie Robinson, and I’m bonkers for colour, and own far too many cushions! I’ve been lucky enough to eat-sleep-breath all things interior design for over 20 years; working across TV, magazines and some of the top retailers in the country and I married a builder, so I’m keeping it in the family too. I’m passionate about sharing my expertise to help people discover their own interior design mojo and create a home they can love and can feel proud of.
I’ve designed literally thousands of room schemes as an interior designer, which has culminated in me having my very own TV show, ‘Dream home makeovers with Sophie Robinson’ for Channel 5. This is a show all about the power of paint, pattern, furniture and furnishings to completely transform the way you feel about your home. Not a sledge hammer in sight, it was a wonderful opportunity to share my 25 years of interior know how and prove that every home can be stylish and individual. The first series hits the UK in the new year 2022, and I will be sharing deeper design insights over on my blog.
Some of my phenomenal team who helped design, build, paint, direct, produce and film the series
My first TV debut was on ITV’s 60 minute makeover back in 2005, but my career hit a highlight after being invited to judge the best emerging design talent on BBC2’s The Great Interior Design Challenge in 2014- 2017, (still currently still showing on Amazon Prime). It was an honour I absolutely relished as I think great design should be accessible to all and the amateur designers proved we can all make the most of our homes.
The Great Interior Design Challenge for BBC2, with Daniel Hopwood and Tom Dykhoff.
I’m extremely proud to be a regular guest judge for Alan Carr’s Interior Design Masters, for BBC2, which see’s continues the theme that you can create extraordinary homes, with a small budget and bundles of creativity and enthusiasm.
Sophie joins Host Alan Carr and design judge Michelle Ogundehin on BBC ONES hit show Interior Design Masters
Other career highlights include being the interior designer on DIY SOS for BBC ONE, which proves just how great design can really make a difference to peoples lives. Sophie joins Nick Knowles and the boys to transform the homes of people who face unimaginable difficulties, so they have a place that functions for them on a practical and emotional level.
Sophie regularly appears as the interior designer on BBC ONE’s DIYSOS
So how did I get into this business is a question I get asked a lot and it’s not the traditional route. I studied BA Hons 3D Design at Brighton University with early aspirations to be a designer-maker or furniture designer. I studied woodwork, jewellery, ceramics and metalwork before majoring in plastics, and continue to be passionate about the design process and nurturing creativity through experimentation. I love to champion new designers, artists and craftspeople as they are what keep this business interesting.
My Interior Design career kicked off as an Interior stylist in 2000 at BBC Good Homes magazine where I cut my teeth as a journalist. I was responsible for designing the room sets for shoots and writing features, benefiting from an editorial training within one of the worlds most prestigious broadcasting and publishing institutions. You can read about how to get into the industry here. Since going freelance, I did a stint as a top UK rally driver (google it!), but mostly I worked across many popular magazine titles as well as the UK’s most loved retailers, producing content and photo shoots. Now I’ve turned my styling skills to my Instagram account, blog and brand collaborations as we enter a new age in publishing.
Sophie at home in Sussex with Lucy the dog
I’m wife to Tom, aka the builder husband, Mum to ten year old Arthur and our mini bull terrier Lucy completes our family. Juggling being a Mum, an entrepreneur, and a homemaker is a big part of who I am. We live in and are renovating our dream home in the countryside so have our own Dream Home makeover on our hands. It’s the perfect marriage of both mine and my husbands’ skills and I’ll be sharing every step of the way with you on my blog and instagram.
My mission is to give you the confidence and inspire you to have a vibrant, fascinating and original home which reflects who you are. You can get regular inspiration from my blog, podcast and Instagram account and all the practical know-how you need from my online courses. Do sign up to my newsletter to hear about the latest live speaking events you can attend or join me on one of my workshops. Together we can ban the beige!
